From Rotterdam Streets to World Stages
A dance school and entertainment company founded in 2004 to prove street talent belongs on world stages. The cultural foundation that makes everything else possible.
// THE CULTURAL FOUNDATION
You can't download sweat equity
27+ years on street corners, in community centers, and on world stages. Battle of the Year National champions. X-Factor finalists. Hundreds of performances. Thousands of hours teaching. This is the foundation We Run Thiss is built on.
Groove Kings is the proof that creativity from the streets can reach global stages and sustain for decades. We didn't theorize about youth culture. We built it, performed it, taught it, and earned the right to speak to this generation.
This is why We Run Thiss works where others fail. We aren't observers trying to understand youth culture. We are the culture, finally building the infrastructure we deserved all along.
Trust is the hardest currency to earn. We have 27+ years of it in the bank. That trust is the bridge that carries youth from the street to the system.
// TRACK RECORD
27+ Years of Cultural Impact
2008
national champions
battle of the year
2009
RANK #3
X-Factor appearance
22+
TV APPEARANCES
major eu networks
Rotterdam
foundation
since 1998
// THE CONNECTION
Proof that culture and Infrastructure work together
Groove Kings demonstrates what We Run Thiss stands for. It's the cultural credibility that opens doors with youth and the proven track record that builds trust with institutions.
Groove Kings students use Ching Ching infrastructure to share work and build audiences. This validates the model: culture-led programs can add digital infrastructure without losing what makes them authentic. Proving ecosystem integration is designed to work in practice.
Groove Kings operates as an independent dance school while demonstrating what's possible when programs integrate with platform infrastructure. It's the proof-of-concept showing how the ecosystem supports creative pathways. And it's been running successfully for over 20 years.
// GET STARTED
Experience Groove Kings
FOR EVERYONE
Experience Groove Kings
Book live performances for events and festivals. Watch Bubbling TV 2.0 content online. Explore workshops and dance classes.
For Partner
Collaborate With Us
Cultural marketing campaigns, live performances and event activations, dance workshops for your youth programs, and content creation.
For youth
learn from us
Dance classes and training through Groove Kings. Watch Bubbling TV 2.0 content. Follow on social media and connect through Ching Ching.